What is Magento?
Magento is one of the most popular and the most rapidly growing e-commerce platforms in the world today. The reason is that it is firstly open source and it has a lot of innovative as well as customizable features that make it one of the most attractive systems in this e-commerce.
Magento system can firstly enhance the presence of your business online and increase traffic to your site significantly. This is the premier platform to ensure your growth.
Magento 2 is the latest upgrade of the platform released in 2015, which offers a range of flexible tools, modern technologies, structure, and more.
Why Choose Magento 2?
The system is open-source, and therefore, it has a lot of different features. Magento 2 offers the ability to design the site as well as control the entire site's functionalities. Due to being open source, there is no cost for buying it, and it is free to download as well, along with being considered by many to be the best eCommerce platform.
There are also forums available for help and support as well as for sharing tricks etc. Magneto is a user-friendly platform for e-commerce, and there is also a significant amount of configuration, to adopt a mobile-friendly setting as well. Every business has a lot of requirements, and Magento also features a vast array of extensions that can be incorporated for suiting individual or business needs.
SEO Tips On Magento 2The primary concern of those who plan to use or already using Magento is search engine optimization (SEO). Though the entire system is pretty friendly, there are a lot of things that can still be made better. The following are some SEO tips to consider on Magento 2.
1. Duplicate Content
The duplicate content is a significant SEO problem for business owners who use Magento 2. There are some ways to partly get rid of, like: activating canonical Link meta tags on some pages. However, you may consider using a third-party solution to get free of duplicate content throughout the site fully.
Read our guide to learn how to avoid duplicate content in your Magento 2 site.
2. HTML sitemap
By default, Magento 2 does not offer the ability to create or generate an HTML sitemap. There is a requirement to implement a solution for solving this issue, which may require time or effort. However, there some ready-made solutions available like HTML Sitemap for Magento 2 by MMM, which will dramatically save store owners time and effort, on building a solution from zero. The significant advantage of using the HTML Sitemap for Magento 2 extension is the generation of the sitemap automatically and linking products etc.
3. XML Sitemap Setup
The XML sitemap is a file that has most web pages present together and has functionality with the XML sitemap present already. There are tools within the Magento menu that allow for the fine-tuning of the settings within the category to make it exactly how you would like it. This is recommended to provide a proper list of the products etc. listed to make sure consumers remain impressed with the layout.
If you have more URLs on your site, you should consider using multiple XML sitemaps to ensure a better crawl by search engines, and boost your chances for higher ranking.
Read our guide to learn why you should use multiple XML sitemap in your Magento 2 site.
4. Image Optimization
The images of the products are one of the best and most essential parts that need to be optimized. The reason is that your website, when optimized better for the images, can get better rankings on the search engine. Optimizing the alt text for the site, as well as the pictures on the search engine, is essential.
Make sure also to: add good quality photos, include descriptive titles, captions, filenames, and text for images, optimize your images for speed, use good semantic markup for images use responsive images.
Breadcrumbs allow a user to retrace their steps from your home page to the page that they’re currently viewing. Despite their numerous benefits for users at your site, breadcrumbs have a number of advantages when it comes to search engines. They can point keywords to certain pages of your site, helps Google and other advanced search engines to understand your site, and categorize the information from the page in search results.
Magento 2 by default support breadcrumbs on certain pages, However, there is still to do to helps search engines better categorize the information from your site in search results. You can try this Advanced Breadcrumb solution which extends the default Magento 2 breadcrumb with a bunch of extra features and help you improves your SEO.
Make sure your navigation is fast and user-friendly. One of the great solutions for SEO-friendly navigation in Magento 2 is to use AJAX loading, especially on layered navigation. Magento 2 does not support AJAX on layered navigation by default, you can try this Layered Navigation Extension to solve this issue.
7. Social Media
Social media isn’t a direct Google ranking factor, but, it actually does help you rank better via several ways, such as more quality links, strong audience, following, branded searches, tap into local search, learning what audience needs. Make sure to focus on social media if you want to enhance your SEO results. Equip your site with social media tools like Social Share, Social Follow, and Social Login
Read also our guide to learn the importance of Social Share and Social Follow in Magento 2 .
Magento is one of the most popular platforms in the world of e-commerce today. However, SEO still requires various specific changes and settings there. The tips described above can help you improve your SEO and site rankings.