Today, we cannot deny the enormous importance and power of social media. It’s well-known that the majority of people from all over the world engage somehow in social media networks and their number is growing every single day. All of us sooner or later go social for whatever the reason may be (communication, professional interactions, sharing news, and information, presenting, just for fun, and endless etc.).
And, thus, thanks to the number of people involved, the online social world is a perfect platform for reaching potential customers, spreading a word about your business, building your brand awareness, marketing, and advertising. That’s the only reason every successful business or those who have such a goal are present and market on social media. And that’s exactly the reason Ulmod have come up with Social Follow Buttons and Social Share extensions for Magento 2.
What is Social Share and Follow buttons?
Social Follow is the functionality enabling your visitors and customers to stay connected with you, subscribe to and follow your social media channels. Social Share makes it possible for your users to share/repost items from any page in your store to their social networks.
By default, Magento 2 does not offer these features, unfortunately. But no worries! Social Follow Buttons and Social Share by Ulmod can add the necessary functionality to your store.
What are the benefits of Social Share and Follow buttons in your Magento 2 store?
First of all, being active on social media networks helps you to create buzz around your store, effortlessly reach your potential shoppers and automatically expose your product to even more people. The great thing is that you don’t need to do anything additionally since potential customers will find you and your store themselves through others who have already engaged somehow with your product, service, content, etc.
So, through sharing and engagement with your product, your social followers build your name and your brand for you.
Another important point is that more and more traffic tends to come from social media channels which means you can increase yours. The more people follow you and share your items, the higher the chances you can generate more leads, get more sales inquiries and consequently, boost your conversions and revenue.
One more thing that is especially attractive about social media is that it is a way to advertise for free. Think about people visiting pages of their ‘social’ friends and seeing them following or sharing your items. What is it? They are promoting your business willingly and for free, and you are getting your customers!
And the last but not least benefit is a bit technical one related to SEO strategies. It is all about the natural link building process. In simple terms, the more people link back to your website, the better position in the SEO world your store has. Also, your popularity on social media networks is a signal for Google and their algorithms that your store is reliable and trusted which adds more authority to your business and boosts your overall position and rank in search engines.
Thus, the usage of social media as a marketing platform is just a must-have in modern business models.
Social Share and Social Follow Key Features
Here are the key features of Social Follow Buttons and Social Share extensions for Magento 2 :
- The possibility to add Social Follow and Social Share Buttons to any page of your store and show them in the most suitable position on a page (left, right, footer or after social link for product page);
- Customization of Social Follow (the max width, button URL, title, etc.) and Social Share (4 button styles, the max width and more) Buttons is available;
- More than 100 social networks are at your disposal (Facebook, Twitter, YouTube, LinkedIn, Pinterest, Google Plus, Instagram, Flickr and more)
- The option to show/hide buttons on mobile devices;
- Both extensions are fully responsive and optimized for any screens with multi-store supported;
- Intuitive and clean admin panel guarantees easy management and configuration of all the options.
Curious to find out more? You are welcome to refer to the Social Follow and Social Share pages. You will find all the relevant information there plus comprehensive User Guides as well as Demo versions to feel the value you can add to your store.
The social media world is too powerful and influential to neglect it. It’s an ideal place for your marketing campaigns and achieving your business goals. Thus, social media channels should definitely be included in your business strategy, and that’s where the Social Follow Buttons and Social Share extensions for Magento 2 can help you market on social media intelligently.