We are living in a world of technology where people are relying on the latest ways to promote business. It is time for eCommerce stores and online shopping. The perfect way to raise the conversion rate on the online store is to raise online traffic. That means more people visit the website, this only happens when customers find out the exact product they are looking for.
The conversion rate in eCommerce means sales, so more visiting traffic means to increase sales or an improved conversion rate that leads towards ultimately business success.
Here are some simple and effective ways that help to increase the conversion rate of your Magento 2 store without just increasing the number of visitors.
1. Work On An Effective Website Design
The website design of an eCommerce store matters a lot. An attractive layout with a well descriptive product list makes things easy for customers. The online store should be organized and navigate the visitors towards the variety that store has regarding products and their specification. It helps the customer not only in understanding but also in choosing the right one.
2. Make Sure Your Navigation Is Fast & User-Friendly.
Simplify your navigation, making sure your customers find the products they want quickly and easily.
3. Showcase Discounts & Offers
It is an old tactic to raise sales and attract more customers towards the store. In an online store or a field of eCommerce, this plays an important role. A Magento 2 store owner can offer special discounts on certain occasions like holiday seasons etc. as well as offers the limited time offer discounts on seasonal sales. This will not only increase the traffic on the website but also give a remarkable rise in conversion rate as well.
Read our guide to learn how to prepare your Magento 2 store for holiday shopping seasons.
4. Provide More Personalization
Personalization means the availability of the versatile content about the product, its description, comparison, reviews, and buyers' guide. This versatility not only helps customer to choose the right one but also help a visitor to check the things in more personalized form. As well as in a Magento 2 store an owner can provide personalization to the area, demographics and experience or connection with a certain brand.
Personalization also provides a variety of products available at the store that belongs to different categories.
5. Provide Product Information
When it comes to online selling, customers are not able to see the product to touch. So, in this scenario, only the reviews, product information, description, and features will help to make up customer’s minds to decide between buying. For the Magento 2 store owner, it is important to well design and describe the information about certain products. That information includes its features, reviews, benefits and a complete description as well.
Read our guide to learn how to optimize your product page to boost conversion.
6. Provide Multiple Payment Options
For online shopping, multiple ways to do a payment are using in the industry. An eCommerce store owner can raise the conversion rate by offering multiple payment methods to customers. It can include the payment through a card, online account or cash on delivery. The availability of multiple payment options does not mean the customer will go towards all of them. It is just a source to make them comfortable and provide a variety of options so they can choose one that suits them well.
7. Add A User-Friendly FAQ Page
Customers can have questions regarding your products. Make sure to create a user-friendly FAQ page, where customers can find information easily and quickly. Also, give customers the option to ask questions.
8. Make Shopping Easy Through Social Media
For an eCommerce store, it is necessary to make the product offering through social media platforms as well. It not only targets a large audience and a way to advertise a product or store as well. Through social media, it is easy to drag the customers towards the store. While making shopping easy with social media, a business owner can get a chance to raise the area of marketing and product endorsement.