The holidays, without a doubt, are one of the most special times of the year. They are days filled with merriment, celebrations and, not to mention, tons of spending. This means great opportunities for earnest businesses across the world to capitalize and profit, provided they keep our handy guides and tips in mind. Otherwise, this season can be especially grueling for inexperienced, naive ventures that are swamped by all the competition. With our hopefully helpful take, we will show how you can maximize the efficacy of your marketing strategies to formulate a pinpoint accurate spike in consumer profiting. Whether it's Black Friday, Green Monday or any, we've got you covered!
Concepts Of A Marketing Mindset
1. It Needs To Solve A Problem
The first and foremost concept, from a marketing point-of-view, to keep in mind is that customers don't simply want to purchase an item. They want to purchase an item or service that will act as a solution to an unmet need. Simply put, you have to advertise a solution; to a problem, they may not necessarily know they have persisted in their lives. Try not to ask a potential customer what they want, rather tell them about how much more your product can improve their lives and possibly make things easier for them.
2. Own The Event
You see, the meat of the matter lies not in the convincing of consumers to partake in your wares and services; the most important aspect for successful holiday marketing schemes is to seize the occasion and make it your own. A smart business owner is one who can take solidarity in the local festivities and holiday spirit, and advertise accordingly. Customize your sales pitch with specific themes to match the occasion, whether it be a Halloween edition of your product or a Back-To-School sale.
3. Adopt A Light-hearted Tone
Another similar approach to spicing up the seasonal merriment is to adopt a light-hearted, more fun vein of marketing to increase consumer participation in your schemes. Why not host giveaways, and lucky draws, and other types of exciting ideas to make consumers feel a part of your brand? And take things a notch further by offering not just sales, but bundles of products together. This isn't just to promote interest in your less attractive products: it's also key to spike interest in unrelated products, forming a connection between items that consumers ordinarily wouldn't think to consider purchasing.
4. Spread Yourself Into A Niche Market
Also, it's best to pay attention not just too big, widely known mainstream holidays, but also too smaller-scale, more niche-oriented occasions that your competition might be too narrow-minded to capitalize on. And what better way to make those specific targeted audiences feel less alienated and more supportive when your brand is one of the few that offer their desired goods on their special occasion.
5. Never Come Off As Desperate
Lastly, it's vital that none of any self-respecting business owners' schemes come off as desperate, lazy, or greedy. And the better way to do that is to adopt a tone of imminency when advertising your wares. This heightened sense of urgency may be what customers need when at your store, and a well-tempered but firm nudge come for them when they see the looming, near-expiring end-of-promotion date. Many an unsuspecting consumer has often felt ‘inspired' to pick up more than what they had initially anticipated to, considering it a fleeting opportunity.
So What Does That Make Us Understand?
Now that you've hopefully managed to study and understand the crux of the everyday struggle businesses across the globe face every holiday season, you should be much better equipped than the competition to coax those consumers. Implementing these aforementioned tips and tricks will be hard work for the uninitiated, but a few successful runs of holidays later, and you'll be on top of the marketing game!