Online search and optimization are getting typical for product and business promotion. It is considered one of the best tools to tell your audience about what you are offering, as well as to keep your website on the top rank of the Google search.

Search engine optimization (SEO) is a special thing that you need to handle systematically. Multiple tools are a part of the strategy, but ethically and for business growth, there are various factors involved that you should do and should not do.

Do’s of SEO

Here are some Do’s to consider:

1. Optimize With Keywords

Keywords and their optimization are the necessary and best way to keep your content and site on top ranking. Google algorithm works on the input that a user usually gives in the form of keywords. The algorithm possesses the data and shows the top results having the answers of related keywords. So, for effective SEO, it is necessary to indulge and optimize your keywords in an appropriate format.

2. Create Impressive Content

More than 80% of the SEO strategy is based on the content and its quality. It can be anything that includes on-page content, off-page blogs or articles, title, description and any single word that can be a way to express your site towards your audience. So, the content must be unique, relevant and plagiarism free.

3. Engage With Meta Description

Meta-description is the first-ever thing that displays at the search result page. We can say that it is the first impression of the website that provides viewers with information about what this link is all about. So, make sure your meta description should be comprehensive, informative and well balanced with appropriate keywords.

4. Enlist In The Local Business Directory

Local SEO is getting popular and provide multiple opportunities to capture the area-oriented target market. So, you must enlist your business or site in the local business directory. If a person near you find anything about the services or product that you have, then the search engine will put your page on the suggestions as well.

Don’t of SEO

Some Don’t to consider:

1. Keyword Stuffing

Keywords involvement is a good strategy, but padding and excessive use can harm you. Search engine set the appropriate guideline about the use of keywords that called density. You must keep in mind that if you just overstuffed the material with a keyword, then it will be possible to get the require results.

2. Plagiarism Is A Bad Option

Plagiarism is a serious offense, like just copy and paste someone’s content and show it as yours. Do not plagiarize the content, it will give you a severe hit, or you may have to face the penalties as well. There are many tools out there such as Unicheck, Grammarly to check your content and make sure it's plagiarism-free.

3. False Back-Linking Strategy

You can use the back-linking strategy to increase engagement and shift the traffic to a particular web page. But don’t use the false or break links, because that will not give you results and severely affect the reputation.

4. Don’t Avoid The Website Efficiency

For the engagement and ranking, your website must take less time in loading and easy to use for almost every device. Don’t avoid the efficiency because if you do it, then it may increase the bounce rate of your site and you will never get the improved ranks.

Final Consideration!

The do’s and don’ts are as per the ethical considerations that you must consider. Google sets a format related to SEO practices, and only by adopting them, you can get the best chances to get a high rank on the search engine results page.