SEO (Search Engine Optimization) is very important for Magento 2 websites and is considered within most marketing plans. It helps to optimize website ranking on the search engines. Also, it helps to filter and attract more organic traffic to the webpage.
For good SEO in Magento 2, it is important to follow the points that are necessary for on-page and off-page. Here are the must-have SEO points to cover for your Magento 2 sites.
1. Outbound Links, Internal Links, Backlinks
Linking (outbound, inbound and internal links) is important in SEO. When search engines like Google crawl your Magento 2 site to rank on a search result, it checks its outbound, inbound and internal links
Internal links are the links on your Magento 2 site that points to other pages of your site. It is important to interlink to more of your content. Adding internal links within your content helps you hold your visitors on your Magento 2 site for longer. Make sure to use at least 3-4 internal links in the content that points to similar or related pages within your site.
Outbound links are links on your Magento 2 site that points to external sites. Any time you add external links to your Magento 2 site, make sure it open in a new tab to informs your visitors in advance that they won't be navigating at your site once they click the link. Avoid using outbound links that have similar content or content that discuss the same topics as yours.
Backlinks are also known as “incoming links” or “inbound links”, they are links to your Magento 2 site coming from external sites. When search engines like Google analyze your backlinks, it checks a) the number of external sites that contain links to Magento 2 sites, b) the quality of those external sites, c) the anchor text used in the external site, if it's relevant to the search algorithm.
Make sure to builds good backlinks to your Magento 2 site. Keep in mind that the back-linking should be with good websites and avoid the damaged links. Right linking with proper hyperlinks and word choice increase the audience and improve the overall rating.
2. Use Proper Titles
Titles or meta titles should be attractive and contains the right words. It should address the query of the respective audience. An attractive title can influence your Magento 2 visitors to make a click on the link and pursue the website.
3. Add Meta Descriptions
Meta descriptions show a short description of the page that shows in search engine results. It should contain good keywords and information about your Magento 2 website as well. Write an attractive meta description, between 150-160 characters in length.
4. Optimize The Images
Keep your images optimized. As well as make their titles attractive, this helps to increase more organic traffic to your Magento 2 website.
5. Content Management & Optimization
In SEO, content is important and should be original to drag more traffic to the website. According to SEO regulations, genuine, plagiarism-free, and attractive material inspire the audience to be on the website. Make sure to check your content plagiarism using tools like Grammarly or alternatives.
6. Include Keywords
Keywords help to make the search possible for audiences. Keywords are words in your content that make it possible for people to find your Magento 2 website via search engines. Good keywords can help your site rank better on search engines. Keywords adjustment is also necessary for optimization with the search engine.
7. Mobile Optimization
Make sure to optimize your Magento 2 site for mobile devices (eg. smartphones and tablets). It increases average user time on site, improves user experiences, and ranks your site well in Google mobile search results.
8. Google My Business Account
Try also to do local optimization of your business with Google My Business Account. Optimize the images and maps for better search engine results and ratings.